Did you get that tingle on the back of your neck for no reason yesterday? Was someone blogging about you? Did someone tweet something with your name in it? Knowing what is said about you or your company on the web is important — even more so if it is negative! There is a great way to easily keep up with this information.
Google has a little known feature called Google Alerts. It allows you to put in search terms and have Google send you an email either daily or weekly about those search terms. All you need is a Google account.
Go to the Google Alerts home page after signing in to your account. It will look like the image below.
There’s still one more trick! Be sure to enter your name as the search term. I used the Comprehensive setting, but you can limit it to News, Blogs, Web and other items. You can also choose once per day or once per week. Weekly is fine with me, but maybe you want to check more often. Press the Create Alert button and you’ve done it!
Here’s the trick. After you enter your name, make sure you enter some variations. Does everyone spell your name correctly? Do some use your middle initial? What about your first and last name with no spaces?
Be creative in searching for your name because not everyone types perfectly, especially on a phone. This will help you catch information you might otherwise miss.
Staying in touch with what others say on the web can be daunting. With Google Alerts, you can much more easily stay in touch.
by David Knoble, CPA, PLLC
Serving Non-Profits, Businesses & Individuals
Rock Hill, SC