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Nonprofit Leveraging of Assets | David Knoble, CPA, PLLC

David Knoble, CPA, PLLC

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Nonprofit Leveraging of Assets

Non­profit orga­ni­za­tions are given tax advan­tages because even the IRS real­izes that non­prof­its never have enough con­tri­bu­tions or grants to do all their mis­sion entails. This means the non­profit world is con­stantly look­ing for ways to lever­age every dol­lar in their wal­let. How­ever, even non­profit orga­ni­za­tions some­times have to bite the bul­let and spend money in order to receive more money.

Just like a busi­ness, a non­profit orga­ni­za­tion has to pay close atten­tion to it’s cus­tomers and sources of rev­enue.  One of the best ways to gen­er­ate rev­enue today is through a well designed and main­tained web site.  The Char­lotte Busi­ness Jour­nal released an arti­cle today that dis­cusses ‘tech ser­vices’ and how var­i­ous non­profit orga­ni­za­tions in our area are best cap­i­tal­iz­ing on those ser­vices.

The arti­cle gives us suc­cess sto­ries about the United Way of Cen­tral Car­oli­nas, Inc. and YWCA Cen­tral Car­oli­nas.  They have used NPower Char­lotte Region to build their web sites with strong con­tent and the abil­ity for peo­ple to make dona­tions over the inter­net.  In today’s cash poor econ­omy, many are mak­ing dona­tions with credit cards to get addi­tional air­line mileage or rebates.  Non­profit orga­ni­za­tions need to be able to tap into this market.

If your non­profit orga­ni­za­tion does not have a web­site, or needs to get an updated web­site, con­sider out­sourc­ing the work.  The money spent may ensure a timely deliv­ery and qual­ity prod­uct that helps raise more money than it costs.  Fre­quently, a vol­un­teer doesn’t have the full time and atten­tion to accom­plish this work.  Most impor­tantly, do your due dili­gence to find a qual­ity firm.

© 2010, david.knoble
by David Kno­ble, CPA, PLLC
Serv­ing Non-Profits, Busi­nesses & Indi­vid­u­als
Rock Hill, SC

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